For private-pay home care agencies

More private-pay clients on your calendar — without relying on referrals

We run the ads, follow up with every lead within minutes, and book qualified in-home care assessments directly on your calendar.

Book a Strategy Call

Free strategy call · No obligation · See if your market is a fit

The problem

Sound familiar?

Growth depends on referrals

Hospitals, case managers and word of mouth decide your month — and you can't control any of them.

Marketing brought the wrong families

You've paid for leads before and got tire-kickers who couldn't afford private-pay care.

Leads go cold

Inquiries come in while your team is busy, nobody calls back fast enough, and the family calls someone else.

Every week without new clients is care hours going to the agency down the street.

How it works

Three steps. We handle the first two.

1

We launch targeted ads

Facebook and Instagram campaigns reach adult children and families in your service area who are looking for in-home care.

2

We follow up and qualify

Every inquiry gets a fast text and call, and is screened for budget, care needs and timing.

3

You get booked assessments

Qualified families land on your calendar with their details, ready to talk about care.

What's included

Everything between the ad and the assessment

  • Ad strategy, creative and campaign management
  • Landing pages written for families looking for care
  • Instant text and email follow-up on every lead
  • Lead qualification before anything reaches your calendar
  • Appointment booking and reminders to cut no-shows
  • Weekly reporting: leads, booked assessments, cost per appointment
  • Optional: caregiver recruiting campaigns
Fit

Is CareFill right for your agency?

This is for you if

  • You're a licensed non-medical home care agency
  • You serve private-pay clients
  • You have caregivers and room for new clients
  • You can respond to booked assessments within 24 hours

This isn't for you if

  • You only accept Medicaid
  • You're a brand-new agency without caregivers yet
  • You're not ready to take on more clients
The call

What to expect on the call

We look at your market

Your service area, services and where new clients come from today.

We show you the plan

Exactly how the system would work for your agency, step by step.

No hard pitch

If it's not a fit, we'll tell you. No pressure.

FAQ

Questions agency owners ask

How much does it cost?

Pricing depends on your market and goals, and we cover it on the call. Ad spend is paid directly to Meta from your own account.

How fast will we see results?

Campaigns typically launch within 1–2 weeks of onboarding, and inquiries start coming in once the ads are live.

Do I have to sign a long contract?

We'll walk through the terms on the call so you know exactly what you're agreeing to before anything starts.

Do you work with agencies in my area?

Book a call and we'll check your service area and whether we can take on your market.

What if the leads aren't qualified?

Every lead is screened for budget, care needs and timing before it reaches your calendar.

Do you do caregiver recruiting too?

Yes — as an add-on or a standalone campaign.

Ready to stop waiting on referrals?

Pick a time below for a free strategy call and see if CareFill is a fit for your agency.